For example:
Dan Brown: People who used to get lost in supermarkets when they were kids.
Dave Eggers: Guys who are in the third coolest frat of a private college.
Terry Goodkind: People who have never been dungeons master but still play D&D.
Douglas Adams: People who bought the first generation Amazon Kindle.
The full list is online. Both Eggers and Adams hit kinda close to home …
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